'Clipping' is the build-in-public strategy blowing up founder-led brands

There's a marketing trend that has been steadily growing inside the creator economy for the last two years, and in 2026 it has officially gone mainstream. Brands are spending millions on it. Most consumers have no idea it exists. And it could be one of the most cost-effective awareness channels available to founders right now. It's called clipping and we're going to break down exactly what it is and how it works in this week's episode of the Build In Public Challenge Presented by Adobe Express.

Thank you to Adobe Express for supporting the show and making this challenge possible. Adobe Express is an all-in-one design, photo, and video tool to make content creation easy.

Sign up for a free Adobe Express account at adobeexpress.com Learn more about your ad choices. Visit megaphone.fm/adchoices