This week, Kirk and Kurtts sit down with Alex Perry, CEO of Right Way, to talk about the evolution of signage from hand-painted murals to high-tech branding experiences. With deep roots in the sign painting world (his dad is still doing murals at 75), Alex shares the real story behind Right Way’s growth from a one-man shop to a trusted signage partner for brands like Nike, Starbucks, and Hilton.

We dive into:

  • Growing up around lettering and storefronts in Evanston
  • Why Right Way lost a big client — and what they learned
  • How digital tech and design-forward thinking rebuilt the business
  • What it’s like to balance creative craft with production at scale
  • The problem with clients who think signs are just another invoice line

Whether you’re a designer, business owner, or someone who just loves seeing good design in the wild, this one’s for you.

Thanks again to Alex for joining us. Check out Right Way at rightwaysigns.com.

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About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

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