Why Niching Down Can Actually Grow Your Business with Jessica Rhodes

Trying to serve everyone might be exactly what’s keeping your business stuck.

Jessica Rhodes, founder of Interview Connections, joins Adrienne Wilkerson to talk about building a multiple seven-figure agency, navigating the realities of entrepreneurship, and why one of her biggest growth decisions was finally getting specific about who her business serves best. 

They dig into why niching down can strengthen your marketing and attract better-fit clients, why adaptability matters more than having the perfect business plan, and what Jessica learned after transitioning out of an eight-year business partnership and rebuilding as a solo owner.

Adrienne and Jessica also get into the more personal side of entrepreneurship: managing pressure, balancing business and relationships, learning to receive support, and accepting that sometimes the plan is going to go completely off the rails.

In this episode:
- Why niching down can strengthen your business
- Finding and attracting your ideal clients
- Adapting when your business plan changes
- Rebuilding after a business partnership
- The reality of entrepreneurship behind the scenes
- Balancing leadership, relationships, and support

Learn more about Jessica and Interview Connections at interviewconnections.com. 

Chapters
00:00 Welcome & Meet Jessica Rhodes
01:00 Building Interview Connections
05:00 Why Entrepreneurs Have to Adapt
09:00 The Reality of Running a Business
14:00 Why Jessica Finally Niched Down
17:00 What Changed After Choosing a Niche
20:00 Why Customers Want Specialists
22:00 Ending an Eight-Year Business Partnership
25:00 Rebuilding as a Solo Owner
27:00 Entrepreneurship, Marriage & Support
31:00 Stepping Out of CEO Mode
39:00 Doing, Receiving & Business Growth
41:00 Connect With Jessica
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Beacon Media + Marketing is an Alaska-based digital marketing agency with a proven track record of success, harnessing the power of data and award-winning creative to deliver outstanding results for our clients. 

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