Casey runs 11 Claude Code windows at once right now, across four live projects, with an orchestrator agent coordinating domain-specific agents below it. This episode gets specific: the exact folder structure, the soul.md file that makes an AI agent actually behave, and the real reason his wife's agentic work started going sideways before they fixed it on a Friday.
But the AI stack is only half the episode. The harder question Casey leaves open is whether the niche you're in right now is going to survive what's coming. He pulled nearly 400 niches from six years of CMOx data and 750-plus CMOs, and what he found changes the calculus on where to plant your flag.
Key Topics Covered:
Why Casey doesn't chase new AI models
Running multiple Claude Code agents with an orchestrator
Folder structure and context discipline for AI work
soul.md and how to give an AI agent a persona
Using Claude Design vs. ChatGPT for ad creative
The 25-website audit done in 90 minutes hands-off
Niche stability vs. AI disruption
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