When the vacuum cleaner was invented, slightly dusty floors became socially unacceptable overnight. According to Mark Eggers, co-founder of micro learning platform Yarno, AI is doing exactly the same thing to your output expectations, and he's not wrong.

In this episode, I'm joined by Mark and Tom Bailey, Head of Learning at OFX and L&D Professional of the Year 2025, broadcasting from Australia at a deeply unreasonable hour. We cover the attention economy, what it's actually doing to your employees, and why "proud to announce" is not a communications strategy.

We get into:

  • Why the average knowledge worker toggles between apps 1,200 times a day, and what that means for learning design
  • The quiz-first model, spaced repetition, and why "cheating" in micro learning is actually the whole point
  • AIDA — and why L&D routinely skips from Awareness straight to Action and then wonders why no one shows up
  • The internal marketing moves that drove 91% completion on genuinely dry commercial content
  • Why a great campaign and a mediocre product will always kill each other

Tom's take: marketing and sales skills are non-negotiable for modern L&D practitioners.
Mark's take: someone in your C-suite needs to be on camera.
My take: both of them are right, and most L&D teams are doing neither.

A sharp, honest conversation about attention, engagement, and why the learning industry needs to stop navel-gazing and start competing for the eyeballs it's losing.

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