Getting Eyes on Your Small Business without a Publicist

RSVP and join us on Thursday, September 10 for: Your Next Chapter on LinkedIn: Turn Your Experience, Expertise and Network Into Opportunity

Host, Lindsay Pinchuk shares her personal journey with public relations, gaining visibility and the challenges small business owners face. She emphasizes that entrepreneurs can achieve visibility without a publicist by mastering the art of pitching and leveraging local and niche media. She provides a four-part framework for effective pitching, strategies for post-press engagement, and real-life examples of success.

In this episode you'll find:  

• The importance of owning your visibility foundation
• Four-part framework for effective pitching
• Strategies for post-press engagement and leverage
• Real-life success stories of entrepreneurs landing press independently
• The difference between earned and owned media
• How to identify and target the right media outlets and contacts

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