In today's era of customer-driven buyer processes, the role of salespeople is evolving. What exactly are customers expecting from salespeople today and how can salespeople stay relevant to their customers while achieving long-term success? Listen to an insightful conversation with Bostjan Strazer, a business trainer and ice pilot at Hansen Beck, where we address these questions and more. We discussed the following topics: - How have buyer’s behaviour and priorities changed - What do they expect from salespeople? - How has the ultimate goal of sales changed? - What does it mean for the salesperson? - What skills and behaviours does it require? - How to develop it in a practical matter?
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