Gen-Z spends 68% of their free time inside of video games, this means that understanding the culture of gaming is going to be crucial for every brand out there. In this episode, we talked with Media.Monks' Category Lead - Gaming, Funs Jacobs as he shares light on how Gen-Z and the generations coming after are growing up online and how that has a huge impact on how they interact with physical and digital worlds. Put your headphones on and let’s experiment together!
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