How do you take an independent record label from scratch to amassing hundreds of thousands of streams? In this episode of Miltrick Media, I sit down with Mike Loco Hoffman, the founder and operator of MLM Entertainment, to break down the blueprint for navigating the modern music industry as an independent artist or label owner.
Mike shares his journey from interning at major record labels in the 1990s to launching his own successful independent imprint. Whether you are trying to release your first single or looking to scale your music career, this interview delivers actionable, real-world advice with key topics including:
💿 The 90s Major Label Era: What his time interning at major record labels taught him about the core mechanics of the industry.
🌐 Evolution of Digital Distribution: We dive deep into navigating modern streaming platforms and what it takes to release your first single or scale your current career.
📣 High-Impact Marketing & Management: The hard truths of artist management and the marketing strategies required to drive successful streaming numbers.
In addition to these strategic tips, Mike and I share how to build a sustainable path in the music business without huge backing, giving you a blueprint to start, run, and navigate your own career.
Subscribe to Miltrick Media for more authentic music industry insights, interviews, and artist strategy.
MLM Entertainment & Mike Loco Hoffman
Website: https://mlmentertainment.comInstagram: https://www.instagram.com/mikeloco/
Connect With MeInstagram: https://www.instagram.com/miltrick_TikTok: https://www.tiktok.com/@miltrick
Subscribe to my YouTube channel ⬇️https://www.youtube.com/channel/UC2c7ozujY8F7hevwqLkBXnw
Miltrick on Social Media:Instagram: https://www.instagram.com/miltrick_/Facebook: https://www.facebook.com/miltrickmusicTwitter: https://twitter.com/miltrick_Soundcloud: https://soundcloud.com/miltrickTik-Tok: https://www.tiktok.com/@miltrickTwitch: https://www.twitch.tv/miltrick_
Stream my music on Spotify & Apple Music:Apple Music: https://music.apple.com/us/artist/miltrick/1505956592Spotify: https://open.spotify.com/artist/0tOolCdSdiJiFHu05tf7mO?si=ZmpBy1-7S--fKnI14zCKGg
