Vlad Lukic, BCG’s global leader for tech and digital advantage, and Paul Goydan, global leader of BCG’s cost offer, explain why so many companies spend more on AI than they get back. What is the fix? They argue it isn’t simply cutting AI spend, but assigning clear ownership, categorizing costs correctly, and tying every dollar to a business outcome.

You’ll Learn:

Business owners, not IT, should be accountable for AI’s return, like any other investment.

Many companies give routine tasks to their most powerful and expensive AI models, when a simpler tool could do the job.

Instead of focusing on banning unauthorized AI tools, leaders should turn towards educating employees on sanctioned options.

Learn More:

How Leaders Build an AI-First Cost Advantage: https://on.bcg.com/4c3KrSW

Why We Still Need a CIO in the AI-First Era: https://on.bcg.com/46bBbIV

Chapters

0:00 AI's Bottom-Line Problem

1:01 Why Your AI Costs Don't Add Up

2:16 Can Promoting AI Use Promote Waste?

4:02 Are AI Costs an IT Problem?

4:48 How to Prioritize AI Spend

6:18 How Do CEOs Pay for AI?

7:14 How to Categorize AI Costs?

8:02 Who Owns the AI Budget?

8:30 How Leaders Know AI Is Paying Off

10:50 Strategy vs. FOMO

13:49 Turning FOMO Into Action

14:27 Winners in the AI Era

16:28 Handling Hidden AI Risk

18:05 Now What: Next Steps

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