In Case You Missed It: "“Selling BEATLES Merchandise in the U.S.: 1964-1966" with Terry Crain

Boy, has the music industry changed! It's almost irrelvant: no radio, no physical product, no sales. But has it? The Beatles were not only pioneers in music and popular culture, they were also the progenitors of the music merchandise phenomenon, which earned over $50 million in 1965! Author Terry Crain joined us early on to talk Beatles merch and other interesting side treks surrounding this nostalgic and trendsetting era. Learn more about your ad choices. Visit megaphone.fm/adchoices