Sports organisations are increasingly prioritising reach over exclusivity, and the latest moves from Disney+, DAZN and Serie A show just how important audience growth has become in a fragmented media landscape.
This episode explores Formula E's new global partnership with Disney+, why DAZN continues to expand through acquisitions and new distribution deals, and how leagues such as Serie A are balancing free-to-air exposure with subscription revenue. Along the way, Chris and Nick examine what these strategies reveal about the future of sports media, international distribution and audience growth.
Key Topics:
What does Formula E's Disney+ partnership reveal about the growing importance of audience reach over media rights revenue?
Why is Disney expanding its sports offering globally, and what role could ESPN play in that strategy?
What is DAZN actually building through its growing portfolio of acquisitions, partnerships and rights deals?
Can leagues like Serie A grow international audiences by combining free-to-air visibility with premium streaming partnerships?
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