Tyler Mount has built brand strategy for Ryan Serhant, Zillow founder Spencer Rascoff, and T-Mobile CEO John Legere, and coached nearly 1,o00 real estate agents worldwide through his agency, Henry Street Creative. He tells Holly Meyer Lucas that most agents are losing business before a client ever picks up the phone.

In this episode: 

  • The three-part brand framework: digital ecosystem, lead systems, earned media
  • Why 85 percent of agents have no systems, and what that costs them 
  • The Costco pivot: coaching a top mortgage lender into a full-time content career
  • Why "authentic" doesn't mean anything without a system behind it
  • What's actually wrong with brokerage Instagram accounts
  • The celebrity personal brand game, and why Carrie Bradshaw fails it

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