“Humour is a way to show that you are smart without bragging.”

 ― Mark Twain


In this podcast, Carlos Velasco interviews Chi Hoang, Klemens Knöferle, and Luk Warlop about their work on humour and advertising. This interview is based on this article: Hoang, C., Knöferle, K., & Warlop, L. (2023). Using different advertising humor appeals to generate firm-level warmth and competence impressions. International Journal of Research in Marketing, 40, 741-759

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Podden och tillhörande omslagsbild på den här sidan tillhör Prof. Anders Gustafsson and Assoc. Prof. Carlos Velasco. Innehållet i podden är skapat av Prof. Anders Gustafsson and Assoc. Prof. Carlos Velasco och inte av, eller tillsammans med, Poddtoppen.