I’m going to be real: closing a storefront after 15 years changes everything. But it also cleared the space to rebuild Woman Owned Wallet into what it’s been trying to become for a long time, a media company that connects community investors with women-owned businesses and makes local economic development feel personal. If you’ve been craving a healthier relationship with money, more sustainable entrepreneurship, and a community that actually sees you, this one is for you.
We talk about the mindset shift I’ve been living inside, from being called “selfish” for taking care of myself to choosing “self-most” instead. That inner work is not fluffy, it’s the foundation for showing up selfless on the outside without chasing approval or competing for credit. I also share why I’m drawn to a circle model of leadership, where everyone’s gifts matter and the future sits at the center of the community.
Then we get practical: what the WoW world looks like now across the podcast, the Woman Owned Wallet YouTube show, the Woman-Owned Wallet Tour, events, Penny the Piggy Bank, and the WOW Directory. I break down how we’re using SEO, backlinks, and a simple $48/year listing to help women-owned businesses get found on Google, plus why supporting women-owned businesses keeps money circulating locally. I also share the behind-the-scenes reality of financial recovery, debt payoff, and why building a flexible contractor team helps us keep creating without breaking people in the process.
We wrap with what’s next: updated women-owned maps, Woman-Owned Wednesdays coworking meetups, and WoW Summer Camp at Progress Park, a playful leadership conference with workshop-style campfire sessions and a choose-your-own-trail day. If this resonates, subscribe, share this with a friend who loves women-owned businesses, and leave a review so more moneymakers can find us.
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