Midlife, Body Image, and the Ads that Influenced GenX with Lu Chekowsky.

Most of us can still remember the diet ads from our youth. We can't remember why we walked into the kitchen, but we can remember the jingle.

My guest this week is Lu Chekowsky, an Emmy Award winning creative director who spent her career inside the industry, spending time at MTV and Facebook, all while quietly struggling with her own body. Her memoir, Don't Buy What I'm Selling, traces the origin of how those messages shaped her, and how she found her way back out.

We talk about the ads that shaped Gen X, what really happens in the room when a campaign gets built, and why Lu says we are outnumbered. She means that as a kindness.

If you have ever wondered why the food noise is so loud, and why diet culture is everwhere, this one will explain a lot.

Learn more about Lu and where to buy her book at https://www.lchekowsky.com/

Related episodes:

• Menopause and Body Image: How to Accept Your Changing Body with Alli Spotts-De-Lazzer
• Why You Don't Trust Yourself Around Food (and How to Rebuild It) with Fiona Sutherland
• Day 1: How to Un-Diet in Midlife and Menopause

Need help un-dieting your way out from diet culture? 

1. Book a 20-minute Midlife & Strategy Session Call: https://p.bttr.to/3DQX9SF
2. Exlore the Feaster community and find food freedom and body confidence: https://www.menopausenutritionist.ca/themidlifefeastcommunity

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📚 I wrote a book! Eat To Thrive During Menopause is out now!  Order your copy today and start thriving in midlife.