I share how this offer evolved from a six-week live cohort into a six-month flagship programme, why the pricing and positioning changed over time, and why I eventually realised the old “open cart / closed cart” launch model no longer fit the future I wanted for the business. We talk about the practical side of evergreen offers too: workshops, funnels, ads, urgency, visibility, and why you still need momentum even when something is technically available all year round.
This episode is also a very honest conversation about growth. Hiring a team, letting experts take the lead, spending money before you fully feel “ready.”, and trusting the process while your nervous system quietly screams in the background. I share what happened behind the scenes while building this funnel, the pressure of investing heavily after a difficult quarter, and the emotional shift that comes with stepping back from doing absolutely everything yourself.
If you’ve been thinking about scaling an offer, refining how you sell, or building a business that feels more sustainable long term, this episode will give you a grounded look at what that transition can involve, beyond the polished marketing version people usually share online.
What You’ll Learn in This Episode
- Why I decided to take my group programme evergreen
- The difference between launching low-ticket vs high-ticket offers
- How workshops and funnels can support evergreen sales
- What really goes into building a launch system behind the scenes
- Why hiring experts changed the quality of this campaign
- The emotional reality of scaling, investing, and trusting your vision
"Everything in business is an experiment."
Step into my festival world...
🎪 Create you own Offer Line Up with my free masterclass
🎪 Pop your name down for my free monthly networking events, The Secret Set
🎪 Explore Dreamium, my offer design program
🎪 Come and say hiiii on Instagram and Threads
Mentioned in this episode:
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