What if the reason you're working so hard, earning less than you'd like and occasionally fantasising about running back to a job on LinkedIn is actually much simpler than you think? After 16 years in business, I've learned a few things about what makes a business feel good to run, and annoyingly, some of them took me far too long to figure out for myself. In this episode, I'm sharing three powerful shifts that could completely change how you approach your business, make decisions and finally start feeling like your business has got your back.
First, your business should be designed around YOUR needs. It's easy to get caught up in what clients expect, what everyone else is doing and what you think success should look like, without considering whether the business you're building actually gives you the life you want.
Then there's the temptation to keep adding more. More offers, more strategies, more things to sell. But doing less can lead to more, especially when you focus your energy on one clear mission and stop spreading yourself across a dozen different directions.
And finally, there's the power of doubling down on your level three masterful talent. Becoming known for the thing you're exceptionally good at can transform your reputation, your offers and your earning potential. Plus, there's a little Brucey bonus about embracing the stage of business you're in, rather than constantly trying to rush to the next one.
What You’ll Learn in This Episode
- Why your business model should be designed around your own needs and non-negotiables
- How doing less can make your business simpler, more focused and more profitable
- Why constantly adding offers and strategies can leave you feeling overwhelmed
- The importance of having one main mission, one main offer and one clear client goal
- What your level three masterful talent is and why you should double down on it
- How specialising helps you build a stronger reputation in your industry
- Why you can't skip the messy stages of business growth, and what the caterpillar, chrysalis and butterfly have to do with it
- How patience and resilience help you build a business that lasts
"Doing less will always lead you to more."
Mentioned in this episode:
The Line Up
There are seven offer types that can make up your ecosystem, and most service-based businesses are missing a few or have their headliner stuck in the 2pm side-stage slot. So I made you The Lineup, my free training walking you through all seven, plus a template to map out your own and spot the gaps.
Grab The Lineup for free today!
The Line Up
