Episode 58 - Bringing Products to Market with Jarett Abramson

I had the great pleasure of catching up with Jarett Abramson, who was 'between gigs' since his departure from Provivi and his imminent (and arguably eminent) commencement at BASF in Europe.

The journey started for Jarett with writing patents on cranberry juice extract and we explored how that path to market unfolded. In his private practice, he found himself working across a number of industry sectors, but fate kept bringing him back to the ag industry. When moving from the private firm to private sector (being initially Dow Pharma then Dow Agrosciences, the latter now part of Corteva Agriscience), he reflected on the change in culture.

Even at this early stage of his journey, technology transfer and 'learning through the role' became apparent. We touched on the idea of a 'traditional path' in technology transfer, quickly noting that there isn't really a definition and different experiences are key.

Jarett then moved from Indianapolis to Mexico City in changing roles from private sector to NGO at CIMMYT. While the same underpinning objective is 'bringing products to the marketplace', Jarett noted that there are very few 'silver bullets' in agriculture. He shared some of his experiences in contrasting the private and public sector tech transfer environments and objectives. Jarett then shared his continuing journey in public sector ag & food tech transfer in his move to COO at Agriculture Victoria Services. In reflecting on the change, it reinforced how important relationships are through the world of tech transfer and the need to 'understand the business in order to move forward'.

We spent some time discussing risk from the perspective of an attorney within a business. While exploring his preferred risk framework, Jarett noted that the hardest thing is remembering what the risks are and in turn, the importance of active risk registers, concluding that in order to be successful you have to take risk.

Jarett re-entered the private sector in moving back to Los Angeles with Provivi and became a 'jack of all trades' through his new venture journey. We spent a little time specifically discussing patents and patent strategy in a new venture setting. Specifically, we contrasted big corporates with new ventures. Another area of tech transfer we spent some time exploring was product translation, understanding cost of goods sold (COGS) and the scale up journey. In agriculture the importance of local demonstrations was highlighted as results don't always translate between regions.

We closed with Jarett reflecting on a few life lessons and setting the scene for his impending move to Europe.