Kale in My Teeth
Avsnitt

Laney Crowell: She Turned Her Community into a $100M Beauty Brand

Dela

Laney Crowell is the founder and CEO of Saie Beauty, a clean beauty brand that grew directly out of conversations with her own online community. In this episode, she and Rivki talk about her winding path from movie producing to editorial to Estée Lauder before starting Saie, how listening to her community shaped the brand's name, products, and bestsellers like Glowy Super Gel, and why she's never once thought of the beauty space as too crowded to break into. They also discuss her leadership philosophy rooted in joy rather than fear, the scrappy early days of building a brand with almost no budget, and the one piece of advice she'd give her younger self about scaling operations.


📌 Rivki's IG:rivkirabinowitz | TikTok: rivkirabinowitz
📌 Laney's IG: laney





00:00 Intro

03:17 Why She Started Saie

05:06 Problem-Solving Over Roadblocks

07:11 What Leadership Looks Like for Her

09:25 Building Saie's Brand Identity

12:04 The Scrappy Early Days

13:24 Her First Hire & Building Slowly

15:26 Listening to Community

17:12 Glowy Super Gel: The Product She Didn't Test

19:23 Standing Out in a Crowded Industry

24:00 Advice to Her Younger Self

26:08 Rapid Fire: Beauty Favorites

Podden och tillhörande omslagsbild på den här sidan tillhör Rivki Rabinowitz. Innehållet i podden är skapat av Rivki Rabinowitz och inte av, eller tillsammans med, Poddtoppen.