When painter Sarah Marie Lacy decided to double down on portrait commissions as her primary source of income, she was severely undercharging for her work, but had no idea what her prices should be, or who would possibly pay those much-higher prices.
Now? Sarah has a six-month waiting list, regularly rubs elbows with CEOs and ambassadors, and is a member of the most exclusive club in Ottawa. In this super-actionable conversation, Sarah and I explore the series of steps she took to more than triple her prices and to start building relationships with her ideal clients.
More from the episode
How to get invited to fancy parties
What is the “croissant technique” for networking?
Practical tips for starting conversations with potential clients
How to feel confident charging what your work is worth
The power of having a strong value proposition
How to deal with the gap you may feel between the social world of your clients and your own
About Sarah Lacy
Sarah Lacy is an artist, portrait painter and teacher who is endlessly fascinated by the human body in all of its intricacy, subtlety, grace and vulnerability.
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