What does it really take to break a hit in today’s music game?!
This episode pulls back the curtain with two people shaping the sound and strategy of Indian music right now.Anmol Singh Dhand (co-founder of Mashooriya and Marketing Head at Gully Gang), has helped push tracks like "Obsessed" and "Kehne Lagaa" into the viral stratosphere.Aniket Rajgarhia (co-founder of Music Tech India and ex-Outdustry), connects the dots between music, tech, and business, having worked on campaigns for everyone from Sez and the MVMNT to Lauv & Major Lazer.We dig into how songs blow up, what an A&R rep really does in the sessions, and how tech is rewriting the future of India’s music scene.
If you’re an artist, artist manager, or just a music fan who loves understanding how hits happen, this episode is for you.
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