"To niche or not to niche"? It's the question almost every woman entrepreneur asks herself, and almost everyone answers it wrong. In this episode, Kimberly Gayle breaks down the two most common — and most misleading — pieces of niching advice: pick one service, or pick one industry. Neither one actually gets you known.
Kimberly shares her own story of niching to WHO instead of what or where, including a chapter most people don't know about: thirteen years ago, when she moved from Minneapolis to the Pacific Northwest and had to get known for who she was, completely from scratch. Plus, a real story from inside one of her masterminds, where a woman with over a decade running a brick-and-mortar business realized her real niche wasn't a service at all — it was the exact problem she'd already solved for herself.
If you've ever felt invisible despite showing up consistently, this episode shows you why — and gives you a clear, doable way to get specific on exactly who you're for, without picking a random industry or slashing your service list.
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Show Notes: Episode 72: How to Pick Your Niche without Choosing a Service or Industry
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Website: https://www.boldlyemerge.com/
Email: kimberly@boldemergencebranding.com
Instagram: @boldemergencebranding
