Networking is OUT. Relationship building is IN. And if you've been showing up to events, handing out cards, and rehearsing your elevator pitch and wondering why none of it is actually growing your brand or your business, this episode is about to change everything.
In this episode, Kimberly Gayle breaks down why old-school networking is one of the most overrated, misunderstood strategies in personal branding — and what the new way actually looks like. Hint: it's relational, it's curious, it's generous, and it works.
You'll learn the difference between networking and genuine connection, how to build relationships that are mutually beneficial and built to last, and the exact questions to ask at your next event that will make people actually remember you — for all the right reasons.
Kimberly shares real stories from her own entrepreneurial journey — including the craft beer connection that became a lifelong friendship, opened every door in her industry, and led to the person who officiated her wedding — as the living proof that genuine relationship building is the most powerful personal brand strategy you will ever use.
In this episode, you'll discover:
- Why the old networking playbook is killing your brand — and what to do instead
- The difference between transactional networking and genuine relational connection
- Selena Soo's Align, Attract, Activate framework for building rich relationships
- Real questions to ask at events that spark actual connection (and why "So, what do you do?" has to go)
- How to connect authentically online without being generic or performative
- Why discernment matters — and how to recognize when a relationship isn't mutual
- The 5-step Connection challenge to start building relationships that grow your brand this week
Resource mentioned in this episode:
Rich Relationships by Selena Soo
Want to build a personal brand that actually attracts the right people and the right relationships?
Request your FREE Personal Brand Strategy Call with Kimberly Gayle
https://mountain-cardamom-037.notion.site/2955061b5cdf803790aecbbb4badc5bd?pvs=105
Show Notes: Episode 59: How to Build Genuine Relationships that Grow Your Personal Brand
Let's Connect Online!
Website: https://www.boldlyemerge.com/
Email: kimberly@boldemergencebranding.com
Instagram: @boldemergencebranding
