SBJ Sports Media Podcast Bonus: Inside the NFL's View of Sports Media Measurement with Paul Ballew

We've got a bonus episode this week. SBJ Sports media podcast co-host Austin Karp recently went one-on-one with NFL Senior Vice President of Data and Analytics Paul Ballew, diving into the data, trends, and decision-making shaping today's NFL. The conversation was packed with insights, so we're bringing you the full extended interview. Here's Austin with the NFL's data chief.

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