Our guest on the latest Footballco Business Podcast is the strongest man to have played football, Adebayo Akinfenwa.
As a player, Bayo didn’t make it to the Premier League, but he built a player brand through iconic interviews, becoming a legend in the FIFA video game with KSI, and now hosts the Footballco-produced Beast Mode On Podcast.
Bayo joined us to discuss….
Being the strongest man in football
How his size created misconceptions about his ability
How KSI and FIFA brought him new fans
Why building a player brand was essential for his career
His iconic ‘hit me up on WhatsApp interview after being released by Wimbledon
Why his Beast Mode On Podcast is more than just another former pros' podcastsHis favourite and dream guests
This podcast is in partnership with LIONS Sport, taking place June 24th and 25th at Cannes Lions.
The new global forum celebrates the power of sports marketing and the business of competition. The programme is now live – featuring the world’s most competitive brands and the people behind them. Find out more .
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