This week on Unscriptify, we’re unpacking The Great Rebrand of Everything: how war becomes “stabilization,” layoffs become “rightsizing,” surveillance becomes “personalization,” and somehow we’re all expected to nod politely. From New Coke to Samsung’s quality reboot to the darker side of legacy branding, we break down when rebranding is real change and when it’s just accountability dodging with a nicer font.

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