“The more I share my life, the more opportunities come around that are worth sharing.” When I heard today’s guest Ashna Mankotia say share this insight in one of her TikTok videos, my whole perception of a business built around my personal brand changed.
Ashna, a Product Manager at a digital media company, is making her own name in business as a content creator with an audience of 100k+ and the founder of a global community for professional women called Saffron.
How the hell is she doing all of this— oh, and planning a wedding?!
We dig into everything about Ashna's journey in building her personal brand online through content creation, navigating her corporate career, and monetizing a community to uncover what makes it all possible. Specifically:
Why (and how) she decided to monetize a community
The misconception of corporate go-getters becoming content creators
How she balances her full-time role + building a business + growing as a creator (100k+)
The unique advantages of choosing different business models (B2B partnerships vs B2C memberships)
What most people get wrong about building a personal brand online
I have a feeling you’ll be coming back to this episode again and again— Ashna’s approach to being a multi-hyphenate is just that impactful.
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