We sit down with Mike Trott and Harold Underdown from Four Branches Bourbon to unpack how a loss in the field turned into a whiskey built for remembrance and real connection. We also get candid about quality, pricing, veteran mental health, and why their motto “sip to remember” is a line in the sand. • the origin story behind Four Branches and the friends they honour • why bourbon is a reflective spirit that triggers memory through the senses • partnering with Bardstown Bourbon Company while staying hands-on in blending • the four grain mash bill choice and how wheat changes softness and complexity • the chem room story with Steve Nally and the sample that disappeared • why 96 proof matters and the quiet symbolism baked into the bottle • building a brand in a crowded whiskey market without cutting corners • limited time offerings like Black Ops and plans for future releases • giving back through multiple veteran nonprofits and a 4% revenue commitment • “sip to remember” as a response to drinking to forget and veteran suicide • Tame The Kraken and the “never quit” message for mental health resilience take a minute to watch the film. It’s called Tame the Kraken. If you go to fourbranches.com on our site you can navigate and find it
Podden och tillhörande omslagsbild på den här sidan tillhör
All in Good Spirits Network. Innehållet i podden är skapat av All in Good Spirits Network och inte av,
eller tillsammans med, Poddtoppen.