There's a moment couples decide to book you, but it's not the moment you think. It's not the portfolio, not the pricing, not even the proposal. It's dozens of smaller moments stacked on top of each other, and most wedding pros are only paying attention to one of them.

In this episode, Sam and Katy trace the buyer's journey couples go through, from the second they realize they need help to the second they sign, and where deals get won or lost along the way.

You'll learn:

  • Your portfolio gets you in the room. It's rarely what gets you the booking.

  • Couples move through three distinct stages before they decide, and each one calls for something different from you

  • Pricing triggers loss aversion in the brain, which is why value has to come first

  • A weaker portfolio can still win the client if the trust-building moments are handled better

Rss Apple Podcaster
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