In this episode of Live Well, Earn Well, guest host Donna Lynn Price sits down with Maeve Ferguson—business strategist and creator of The Client Engine™—to unpack how to turn your intellectual property into a diagnostic "client engine" that runs every day, on every platform, without you constantly hustling for leads.
Maeve works with multi–seven-figure experts, bestselling prescriptive non-fiction authors, high-level coaches, and keynote speakers to build sophisticated diagnostic assessments that do what generic lead magnets can't: they qualify, segment, and pre-sell the right people at the right level of investment.
She shares:
Why traditional PDF lead magnets attract low-intent leads—and what to do instead
How to design a diagnostic that segments leads by problem and ability to invest
The difference between a cute "quiz" and a true revenue-driving diagnostic
How her team uses data and Agentic AI to continuously refine messaging and attract higher-caliber buyers
Why diagnostics are the secret to positioning yourself as a Category of One in a crowded niche
How she's scaling delivery while still living well on her horse farm in Northern Ireland with her family
If you're tired of "spray and pray" marketing, endless unqualified discovery calls, and email blasts that don't convert, this conversation will change how you think about lead generation forever.
🎁 Grab Terri Levine's Life-First Business Book Build a business that supports your life—rather than consuming it. Get your copy here: 👉 https://book.terrilevine.com/
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