93% of Marketers Are Using Rewarded UA — Here’s What Almedia Sees Next

The question is no longer whether rewarded UA works. The question is what it takes to make it scale.

In this episode of MobileGroove, I speak with Joel Brodie, Head of Strategic Partnerships at Almedia, about the company’s new Rewarded UA Handbook and the bigger shift to rewarded as it moves into the core marketing mix. The impact is massive. Based on a survey of more than 900 mobile game professionals across major geos, Almedia found:

• $3,000 per day is the minimum budget to achieve meaningful campaign results
• 93% of marketers familiar with rewarded UA are already spending on it
• 61% plan to increase their rewarded UA budget in 2026.
• Almost 1 in 10 studios using rewarded now allocate more than half of their UA budget to the channel.

Joel and I get into:

• What marketers get wrong when they judge performance too early
• Why D30 matters more than D7 if you want rewarded to scale
• How to think about short-, medium- and long-term engagement events
• What happens to rewarded now that web shops are hot

As Joel puts it, making rewarded scale is both an art and a science. The science is data, automation and predictive LTV. The art is knowing which events matter, when to extend the reward window and how to build campaigns that compound instead of spike.If you are still treating rewarded like a lightweight test, this conversation will tell you why that thinking leaves you behind the market.Subscribe to MobileGroove for conversations with the people shaping what comes next in growth, marketing and mobile.*** Subscribe for More ***⚡On Point Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7020756661006925824⚡Spotify: https://open.spotify.com/show/5yFF2InbeIgkIRcxvDy3jm⚡Apple: https://podcasts.apple.com/us/podcast/the-groove/id1585861460*** Let's Connect ***⚡ LinkedIn - https://www.linkedin.com/in/peggyannesalz⚡ Instagram - https://www.instagram.com/peggyannesalz⚡Website - https://www.mobilegrove.com