Every kit Luke built for this episode is free. Nine of them, ready to copy straight into Claude Code or Code X.
The Operating System kit alone gives you a personalised CLAUDE.md rulebook, five playbooks for planning and delegation, and a starter memory that carries across sessions. There's a website builder, connection kits for the software you already run, and six more.
Grab the lot here: https://drops.selrai.com.au/bothsidesIs
Is everything you've been told about AI in business wrong?
Most owners are paying for AI agents that do nothing, while the tool that actually works sits unopened on their laptop.
Luke Heka is the founder of Selr AI, a Gold Coast development team that's been putting AI systems inside Australian businesses since 2021.
From one-man operations to companies with hundreds of staff. He's not a content creator and he's not a consultant. He builds the systems and installs them, and in this episode he gives away the setup he normally charges for.
In this episode, he explains:
▪ Why the people selling you AI agents are running something far simpler underneath
▪ How to turn YouTube into a brain that thinks like any expert you name
▪ What Claude Code actually costs to run - and the $8,000 nobody mentions
▪ How one trade business went from three-day quotes to forty minutes
▪ The single process in your company worth automating first
▪ The one thing he refuses to let AI anywhere near
Follow this episode's guest:
Luke Heka
Connect with Luke:LinkedIn - Luke Heka
Selr AI:Website - selrai.com.auInstagram - @selr__aiLinkedIn - Selr AIFacebook - Selr AI
Get every AI shortcut Luke shared:
drops.selrai.com.au/bothsides
This episode was filmed at Selr Studio:Instagram - @selr.studio
Bothsides:Website - www.bothsides.auFollow the show - @bothsides_podcast
Follow Dan:
@daniel_beardall
Bothsides Buyers Agency:Instagram - @bothsidesbuyersagencyWebsite - bothsidesbuyersagency.com.au
Listen & subscribe:YouTube - @bothsidespodcastSpotify - Listen hereApple Podcasts - Listen here