How to Navigate “Growing Pains” in Scaling Orgs (with Matthew Wensing, Head of Product and Design at Customer.io)

Startups don’t get easier with age—they just get more complex. Much like teenagers, scale-ups are constantly outgrowing their structures, still figuring out their identity, and not always great at setting realistic goals. But this awkward “in-between” stage isn’t a failure—it’s a rite of passage on the path to becoming a mature company.

In this episode, Hannah sits down with Matt Wensing, Head of Product and Design at Customer.io, who has seen scaling from nearly every angle: founder, product leader, and now executive. Matt shares how to bridge the gap between lofty strategy and day-to-day execution, why your org’s real capacity is often higher than you think, and how to turn constant experimentation from chaos into sustainable growth.

Resources from this episode:

• Subscribe to The Product Manager newsletter
• Connect with Matthew on LinkedIn
• Check out Customer.io and Matthew’s website