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What does it take to lose everything, hit rock bottom, and build back a thriving business? In today’s episode, we welcome Lonnie Smith III of Crosstrades LLC and Run Welding. 

Lonnie takes us through his incredible journey: starting out in custom car audio, contracting in Iraq during the war, working as a pipeline welder, surviving a SWAT raid on his home, and overcoming severe addiction. Today, Lonnie restores and customizes welding machines for clients across all 50 states, runs a custom parts e-commerce shop, and hires recovering addicts to give them a second chance. 

Key Takeaways:

  • The real trade-offs between pipeline travel income and local business equity. 
  • Technical breakdowns of Lincoln vs. Miller engine drives. 
  • How to structure business workflow around ADHD and neurodivergent processing. 
  • Creating scalable second-chance training initiatives within trade shops. 

Timestamps:

  • 00:00 – Intro 
  • 01:08 – High-End Custom Cars & Military Contracting in Iraq 
  • 07:25 – Entering Union 798 & Pipelining 
  • 10:45 – Finding a Niche in Welder Machine Repair 
  • 15:00 – Addiction, SWAT Raid, Rehab & Fresh Start 
  • 20:45 – Building Crosstrades LLC from Scratch 
  • 31:20 – Mentorship & ADHD Management Systems 
  • 38:30 – Viral Videos & E-Commerce Growth 
  • 1:10:25 – Machine Honest Reviews: Lincoln SA-200 Breakdown 
  • 1:26:50 – Implementing AI & Systems in Fabrication 

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