For a long time, the biggest problem therapists faced in private practice was overworking.
Burnout was a real risk during COVID — there were too many people needing care and too many therapists pushing past their own limits because there was always one more person to help.
But what if that is no longer the challenge your practice is facing?
In this “Best Of” episode, Linzy revisits her conversation with Julie Herres, founder and CEO of GreenOak Accounting and author of Profit First for Therapists, about what private practice owners can do when demand slows down, clients become more cautious with money, and the boundaries and structure that were once put in place to protect you from burnout start to feel a little too rigid for the season you are currently in.
Together, Linzy and Julie talk about what it looks like to course-correct without panic or shame. They explore the difference between short-term actions that can bring money into the business now and longer-term moves that help make the practice more sustainable over time.
They also talk about the places where business decisions can feel personal, especially around fees, client load, marketing, and the kind of flexibility that may be needed when the economy shifts.
If your practice has been feeling quieter, slower, or just different lately, this conversation will help you look at what your business may need now with more clarity, curiosity, and steadiness.
Timestamps:
03:49 - Julie Sets Up Part Two of the Conversation
04:24 - The Pendulum Swing in Private Practice
05:13 - When the Problem Changes from Burnout to Lower Demand
06:46 - Crickets, Tumbleweeds, and a New Business Challenge
07:15 - When Protective Boundaries Become Rigidity
08:21 - Why Practice Owners May Need to Make Hard Calls
09:20 - Fast Money Actions vs. Long-Term Business Actions
10:08 - Seeing More Clients When the Business Needs Stability
11:05 - Working In the Business and On the Business
12:22 - Experimenting with What This Season Requires
13:48 - Marketing When Clients Are More Price Sensitive
14:07 - Why Expert Support Can Shorten the Path
16:10 - What Adaptive Practice Owners Are Doing Differently
17:14 - Tracking What Actually Works in Your Marketing
18:40 - When the Data Surprises You
19:32 - Should Therapists Lower Their Fees?
21:31 - Running the Numbers Before Making Fee Decisions
22:29 - Pricing, Worth, and Meeting the Market
23:48 - Julie and Linzy Summarize the Conversation
24:28 - Linzy's Final Reflection and Community Invitation
Connect with Julie Herres:
Julie Herres is the founder and CEO of GreenOak Accounting, a firm that exclusively serves therapists, psychologists, and counselors in private practice across the United States. Over the years, Julie and her team have worked with hundreds of private practice owners and developed serious knowledge about what makes a practice financially successful. GreenOak’s goal is to help practice owners feel comfortable with the financial side of their businesses and have profitable practices. Some of the firm’s biggest success stories were achieved through implementing Profit First.
Julie is an accountant and an enrolled agent (EA). She is also a speaker and the host of the Therapy for Your Money podcast.
Website:https://www.greenoakaccounting.com/
Book:https://www.profitfirstfortherapists.com/
Podcast:https://www.therapyforyourmoney.com/
For other episodes with Julie, check out:
Episode 191 - Adjusting Your Private Practice in a Changing Economy (Part 1) with Julie Herres
Episode 142 - Moving at the Speed of Cash with Julie Herres
Episode 58 - Profit First for Therapists with Julie Herres
Episode 5 - Private Practice Money Mistakes with Accountant Julie Herres
About Linzy Bonham:
Linzy Bonham is a therapist turned money coach who helps private practice owners and health professionals feel calm, confident, and in control of their finances throughher podcast,free workshops andcomprehensive programs: Money Skills for Therapists and Money Skills for Group Practice Owners.
It all started when she saw her extremely skilled colleagues struggle with the money side of business. Some had even left private practice, or were avoiding starting one, because managing finances was just too stressful.
So Linzy set out to support helpers and healers with developing peace of mind about their money. Since so many were never taught money skills, she focuses on the “how” of making the business side of private practice doable — and even super satisfying.
You can learn more here:https://moneyskillsfortherapists.com/about
And you can follow along on social media:
LinkedIn:https://www.linkedin.com/in/linzybonham/
Instagram:https://www.instagram.com/moneyskillsfortherapists/
Facebook:https://www.facebook.com/moneynutsandbolts
Want to feel more calm and confident about your money? Join one of Linzy’s free online workshops for private practice owners who want practical support with money mindset, avoidance, and the technical side of managing business finances.
Explore upcoming workshops and save your spot or register to get the replay:https://moneyskillsfortherapists.com/workshops
You can also join the new private WhatsApp community to connect with other therapists, health practitioners, and podcast listeners. Email hello@moneynutsandbolts.com for an invite.
