If you’re afraid to invest in your brand, in the words of Logan Roy from the HBO show Succession, You are not serious people. 

I’m all about staying lean, driving sales, and maximizing profitability. I’m a bootstrapper and proud of it. Truth be told, you can start a business these days with a Google Doc, a menu of products and services, and a hit list of potential prospects. I’ve done it multiple times at this point, but even I’ll admit that can only get you so far. 


If you want to be taken seriously and become a category of one, you must be willing to invest in your brand, which Drew and I discuss on today’s show.


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Learn more about Lincoln Design. Co here: https://www.lincolndesignco.com/


“Succession” clip: https://www.youtube.com/watch?v=xIauW3roDm0

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