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Pricing in plastic surgery is harder than it looks.
When Amanda and I first opened our practice, we did what I think a lot of people do: looked at what other surgeons were charging, picked a number that seemed competitive, and went from there.
The problem is that you have no idea what’s behind somebody else’s number.
Their overhead may be completely different. Their OR and anesthesia costs may be different. Their implants may cost more or less. And most importantly, the hour you spend operating is only a fraction of the time you actually spend taking care of that patient.
In this episode, Amanda and I break down how we think about pricing at Trillium today—from surgeon time, consults, pre-op visits, and follow-ups to implants, supplies, anesthesia, staffing, and the other expenses that are easy to overlook.
We also talk about why we reevaluate our pricing every year, how inflation and rising overhead quietly eat into profit, why being the cheapest practice in town is rarely the goal, and why the patient experience itself has value.
If you own a medical or aesthetic practice, the question isn’t just, “How much revenue am I bringing in?” It’s: After everything that goes into delivering that service, am I actually making money?
This is the framework Amanda and I have used to answer that question for the last 12 years—and one I wish we had understood when we first started.
