The Big Impression
Avsnitt

Warner Bros. Discovery’s Marisa Crocker: 'It's an attention economy' and live sports is the last great gathering place

The Big Impression
Dela

Warner Bros. Discovery’s Marisa Crocker breaks down why sports are becoming more valuable in a fragmented media landscape, how programmatic is changing the way advertisers buy live events and why brands should be betting on women’s sports now. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

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