Sending paid ad traffic to your homepage is one of the most expensive “normal” habits we see in the design and remodeling world. We get it, your homepage is beautiful and it shows everything you do. But when someone clicks a kitchen remodeling ad and lands on a page packed with unrelated services, they bounce, and you still pay for that click.

We walk through the five most important paid advertising fundamentals for interior designers, design build firms, and remodeling contractors who want better results from Google Ads and Facebook Ads without lighting their budget on fire. We talk about building a dedicated landing page that mirrors the exact keyword and offer, tightening targeting with location specific keywords so you stop hearing from people outside your service area, and using retargeting pixels to bring back warm visitors who showed interest but did not convert.

We also dig into tracking: how your CRM and website tracking help you measure calls, form submissions, and lead quality so you can cut what is not working and double down on what is. Finally, we share a simple creative upgrade that often boosts conversion rate fast: using video, even if it is just a slideshow of before and after projects. If you want the other five tips, head to our site, and if you have questions, reach out. Subscribe, leave a review, and share the show with a friend who is running ads right now.

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Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. 

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Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY




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