What if you knew you wanted to start your own business, but had no idea how to turn your expertise into a profitable offer?
When Amanda Rossetti joined my Online Entrepreneur Academy, she was a newly licensed registered dietitian with a passion for helping female endurance athletes fuel their bodies and improve their performance. After spending nearly seven years in marketing and making a career change into nutrition, she knew she wanted to build a business that gave her more flexibility, fulfillment, and the opportunity to make a meaningful impact. But with little more than an Instagram account, some networking, and a vision for her future, she wasn't sure how to turn that passion into a sustainable business.
In this episode, Amanda shares how she went from starting her private practice from scratch to signing eight clients and generating nearly $10K in just four months. We talk about how she narrowed her niche to female runners, developed a clear 12-week nutrition coaching program, and learned how to communicate the value of her expertise with confidence. Amanda also shares how she made back her investment in Online Entrepreneur Academy, raised her prices as her business grew, and built a client pipeline through Instagram, referrals, and strategic partnerships.
We also talk about why building a successful business doesn't mean posting on social media every day, how sharing her personal experience with underfueling helped Amanda connect with her ideal clients, and why creating structured offers is more effective than relying on individual nutrition consultations. Amanda shares her plans to expand into group coaching, diversify her revenue streams, and eventually transition out of her full-time telehealth position to focus entirely on her own business.
In this episode, I cover:
Why Amanda left a seven-year marketing career to become a registered dietitian and business owner
How she built her private practice while working a full-time job
Why narrowing her niche to female endurance athletes strengthened her messaging
How Amanda signed eight clients and generated nearly $10K in four months
What helped her make back her investment in Online Entrepreneur Academy
Why creating a structured 12-week program changed the way she sold her services
How Instagram, referrals, and local partnerships helped her attract clients
Why sharing her personal journey with underfueling made her content more relatable
How she learned to balance free educational content with promoting her paid services
Why taking time away from social media didn't stop her business from growing
How raising her prices and diversifying her offers are creating opportunities for growth
Why Amanda is planning to expand into group coaching and transition into full-time entrepreneurship
Podden och tillhörande omslagsbild på den här sidan tillhör
Deanna Wolfe. Innehållet i podden är skapat av Deanna Wolfe och inte av,
eller tillsammans med, Poddtoppen.
