Storyselling
Avsnitt

Using emotion and engagement in product storytelling | Louis Debatte-Monroy, Director of Product Marketing at Backbase

Storyselling
Dela

In this episode of Storyselling, Elliott Rayner, CMO at Arion welcomes Louis Debatte-Monroy, Director of Product Marketing at Backbase.

Emotion and engagement are critical to successful storytelling, and in their chat, Louis explains why this approach is successful in the fintech market, an industry that's usually viewed as being conservative.

Rss Apple Podcaster
Podden och tillhörande omslagsbild på den här sidan tillhör Richard King. Innehållet i podden är skapat av Richard King och inte av, eller tillsammans med, Poddtoppen.