Melodies and Messages: A Musician's Entrepreneurial Journey

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What happens when music meets marketing? When creativity collides with strategy? When one person masters the art of storytelling across two completely different worlds?

In this episode of The WEBB Remedy Podcast, we sit down with Edith McCaskill  - AKA Deja Belle - whose discovered that whether you're crafting a melody or building a brand, it all comes down to storytelling, creativity, and collaboration.

In this conversation, we explore:

• How storytelling shapes both art and business
• Why collaboration amplifies creative impact
• The mindset shifts that unlock innovation across industries

Plus, you'll hear something you won't hear anywhere else: an original song created exclusively for The WEBB Remedy Podcast.

This is a conversation about finding your voice, building authentic connections, and understanding that creativity isn't confined to a single lane — it's a way of thinking that transforms everything you touch.

Unisong, founded in 2026 by Edith "Deja Belle" McCaskill and Tessie Castillo, aims to foster community engagement in North Carolina through inclusive song circles and music workshops that facilitate connection, emotional expression, and personal and collective healing.

Learn more about Deja Belle:  www.dejabelle.com

Unisong: www.Dejabelle.com/unisong

Contact Edith McCaskill for marketing needs:  EdithGMccaskill@gmail.com 

• The WEBB Remedy Podcast is produced and edited by Rinnie Orr, WEBB Squared's Executive Director. 
• Podcast Music by Deja Belle and Matty McCaskill.  
• Our podcast studio is located at 79 West Innovation Hub in Pittsboro, NC.

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Thank you for listening...Our theme this year is "Changemakers in Motion"
To find out how you can be changemaker and connect - check out WEBB Squared.

Become a changemaker today! Support WEBB Squared’s annual campaign. 

We would love to hear from you.  Please contact rinnie@webbsquared.org for more information.