In this episode of Living in a Materiae World, host David Pirrotta interviews Yael Alkalay, the founder of Red Flower. They discuss Yael's journey in the beauty industry, the origins of Red Flower, and how the brand has evolved to create a unique experience that emphasizes the importance of touch and scent. Yael shares her insights on transitioning from retail to spa culture, the significance of bathhouse rituals, and offers valuable advice for aspiring entrepreneurs. The conversation highlights the importance of authenticity and creating meaningful connections through products.

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