Ep 230 | How Etsy Sellers Are Getting Free Traffic From the Media -with Gloria Chou

PR expert Gloria Chou is back to break down what Etsy sellers are still getting wrong about PR in 2026 and why visibility isn't just for big brands. We dive into the mindset shift that makes you "PR-ready," how to pitch your shop (even with 20 listings and no audience), what actually makes the media care about your products, and how to turn features into real traffic and sales with simple, strategic moves.

**"How to Sell Your Stuff on Etsy" is not affiliated with or endorsed by Etsy.com 

STUFF I MENTIONED: 

Join Scaling Society for support, training, and community: https://www.howtosellyourstuff.com/scaling-society  
Gloria is our special guest this month.

Interested in an advanced Etsy Cohort? https://www.howtosellyourstuff.com/interested-in-advanced-cohort 

Submit Your FAQs: https://sprw.io/stt-dEeCxhdfYaf3eqBYohD7fZ 

PREVIOUS EPISODES WITH GLORIA:

Ep 204 | Get ChatGPT to Sell Your Etsy Products FOR YOU

https://www.howtosellyourstuff.com/blog/204 

Ep 177 | Beat the Etsy Summer Slump with Strategic PR Features

https://www.howtosellyourstuff.com/blog/177 

Ep 153 | How to Get Your Etsy Products Featured in the Media

https://www.howtosellyourstuff.com/blog/153 

FIND GLORIA:

Gloria's Free PR Masterclass: http://www.gloriachoupr.com/masterclass 

Find Gloria:@gloriachoupr

https://www.instagram.com/gloriachoupr/ 

HOW I HELP ETSY SELLERS GROW:

⭐Scaling Society: https://www.howtosellyourstuff.com/scaling-society

⭐"How to Blow Up Your Etsy Shop" free training: https://www.howtosellyourstuff.com/interested-in-blow-up-shop 

⭐Trendspotting: https://www.howtosellyourstuff.com/trendspotting

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🎙️ Apply to be on the Podcast: https://sprw.io/stt-xfsV5fhDxxT3NJGVBghmWp

FIND LIZZIE:

Find me on Instagram and TikTok @HowtoSellYourStuff 

HOW TO SELL YOUR STUFF WEBSITE: https://www.howtosellyourstuff.com/ 

HOW TO SELL YOUR STUFF SHOWNOTES: https://www.howtosellyourstuff.com/blog/230

*Some of the links above are affiliate links which means I'll receive a commission if you purchase through my link, at no extra cost to you. You can see my affiliate disclosure here: https://www.howtosellyourstuff.com/affiliate-disclosure