The Logistics of Desire_ Dating Isn't Broken

We often hear that dating is broken, but maybe the problem isn't the apps themselves, but the invisible weight of what we bring to them. Think of your dating app as a logistics platform. It is built for speed and efficiency, turning complex human beings into a series of data points. This creates a transactional perspective, where we treat dating like shopping for a product that fits our rigid, pre-set criteria. When we interact this way, we aren't looking for a person; we are looking for a mirror that reflects our specific, often unrealistic, desires. This shift toward the logistics of desire changes how we show up. We end up curating a digital persona, balancing the need to seem desirable while trying to remain authentic, which is an exhausting negotiation. This curated performance keeps us in a cycle of passive consumption, scrolling through profiles that leave us feeling anxious and disconnected. R

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