In this episode of Take-Away with Sam Oches, Sam talks with Steve Kislow, CEO of Firebirds Wood Fired Grill, a polished casual chain based in North Carolina that now has nearly 70 locations in 21 states. Steve started as a GM with Firebirds more than 20 years ago before working his way up to the chief executive position, and he has overseen an evolution of the brand that has always protected the quality of its menu and hospitality first and foremost. Firebirds sits on the upscale side of the casual-dining spectrum, but it’s still committed to providing value to all manners of guests, from kids and families to couples on dates to business lunches. Steve joined the podcast to talk about how Firebirds is uniquely connecting with all of these guests and providing a value-driven experience.

In this conversation, you’ll find out why:

  • You should embrace evolution, not revolution
  • Your branding opportunity begins with your storefront
  • Kids are just as ready to engage with your brand as their parents
  • Your beverage program demands as much creativity as your food
  • Technology can help you ratchet up your hospitality as a differentiator


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Have feedback or ideas for Take-Away? Email Sam at sam.oches@informa.com.

Mentioned in this episode:

Create 2026

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