Niching down feels like cutting your client pool in half. Jen makes the case that the generalist is the one actually leaving money on the table.
In this episode, Jen breaks down why narrowing your PR agency's focus is the opposite of turning away revenue. She walks through three reframes that turn niching from a scary subtraction into the clearest path to premium clients, higher retainers, and getting discovered in AI search. She also shares the exact fill-in-the-blank line for defining your niche and the script for handling leads who land outside your lane.
➡️ Why niching down makes you the obvious choice instead of one more fish in a crowded pond
➡️ The sneaky trap of staying broad: competing on price and defaulting to impressions
➡️ How to define your niche by client, stage, or outcome, not just industry
➡️ Why specialists win in AI search, plus the exact script for referring out off-niche leads
Pick your pond, plant your flag, and become the go-to in a space you actually love. Watch the full breakdown now.
📌 Links + Resources Mentioned in This Video:
→ Watch the Masterclass Replay (How PR Agency Owners Are Making Themselves More Sought After Than Ever in the Age of AI): https://jenerationacademy.com/june
→ Get Your Agency AI Assistant: https://jenerationacademy.com/the-agency-assistant
→ Join The Pitch Lab: https://jenerationacademy.com/the-pitch-lab
→ Subscribe to My Newsletter: https://jenerationacademy.com/
💬 Let's Connect:
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Website: https://jenerationacademy.com/
