Got an AI draft? Here's how to edit it so editors actually open your email.
Nearly half of journalists say they're less likely to engage with pitches they can tell were written by AI. That means your robot-written emails are getting deleted before anyone reads past the first line. But AI isn't the problem. Lazy editing is. In this episode, I'm walking you through the exact process my Pitch Lab students use to turn generic ChatGPT outputs into pitches that get responses.
What You'll Learn:
✅ Personalization Formula: The 3-minute research hack that proves you read their work and gets your pitch opened
✅ News Peg Strategy: How to tie your pitch to what's happening THIS WEEK so editors feel urgency
✅ Social Proof Placement: The one credential that matters and where to put it so it builds credibility fast
✅ Clear CTA Framework: Specific ask templates that get yes or no answers instead of radio silence
Perfect for PR professionals, agency owners, and founders who want to stop getting ignored and start getting coverage. After tightening their pitches with this process, my students regularly see 20 to 30% response rates.
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Award-Winning PR Agency Owner, Jen Berson. Innehållet i podden är skapat av Award-Winning PR Agency Owner, Jen Berson och inte av,
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