5x Revenue per lead with QUIZZES — Time Management for Business Owners, Personalised marketing, Teelixer case study (Ft. Gen Furukawa, founder of Prehook, SuperMarketers) #40

What's the power of the quiz? Hint: It's significant.

How can business owners improve their time management?

How can you harness personalisation in marketing?

These are just a few of the topics we chat about with Gen Furukawa, Prior to founding Prehook, Gen was the VP of Marketing and Content at Scale, a leading AI writing tool, and also lead marketing at Jungle Scout as VP of Marketing. Now he helsp B2B SaaS brands grow profitably leveraging AI and automation!

A fascinating chat, Evan and Gen also dive into:

• How to use segmentation data
• Teelixer case study (5x revenue per lead)
• Quantifying the customer experience
• Podcasts and partnerships as marketing opportunities
• Why we shouldn’t rely on discounts to get an opt-in (profit drains)
• Successful hooks (Discovery, curiousity)

*Since recording this episode, Gen has sold Prehook and is now deep in the AI marketing space, coaching business owners on AI and marketing.

Want to join the discussion? Message ⁠Evan⁠ or Gen on LinkedIn.

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